In business, reputation is everything. Thanks to social media and review sites like Yelp, you can build a great online reputation fast. There’s just one problem: The Internet moves fast, and with a few missteps, you can hit rock bottom just as quickly as you rose to that coveted 5-star rating.
Most people don’t need to think much about logos or the visual aspects of branding.
The first step in any professional design project is to build a creative design brief to understand the client and their needs, we must ask questions and develop a clear understanding of their business, their industry and the issues they have been having.This initial phase of the graphic design process stages can be completed however the client is most comfortable — be it over the phone, in person, using an online design questionnaire or simply via email.Next Process
Every great logo design starts with a sketch. Be it a doodle on a napkin, or a carefully crafted pen crafted illustration — every project starts with on paper.Often sketching or doodling client’s with a rough brainstorming session, usually visual in nature.Next Process
Working either with a scanner or recreating manually in Adobe Illustrator, the primary forms will be digitally constructed.Having digital versions allows for quick amendments, adjustments and the ability to efficiently fine-tune the designs.Next Process
Alternative colour schemes may be presented to the client at this stage, again, to help visualise the potential of the concept.Colour is very subjective, and a simple shift of hue can make the world of difference.Maybe one of the red tones is quite vivid or a tone too light, we can show some quick alternatives to suit every eye.Next Process
The initial logo design presentation is exported to a secure PDF format, allowing them to view on screen or print out.Printing is always recommended as their monitor may not show colours accurately, and the embedded print profiles allow for a more accurate representation.Each concept has its PDF, ranging from 5–10+ pages depending on the scope of the project.Next Process