In an increasingly competitive market, Cyber Linkz Technology Solutions had a lot of boxes to check.First and foremost, we had to craft a new brand that stood out among a slew of competitors, most of which were using similar vocabulary and vying for similar customers. That would take a carefully crafted visual identity and the messaging to carry it. If Cyber Linkz Technology Solutions wasn’t clear on exactly who it was, customers wouldn’t be either.
Building a brand starts with real brand insights. To create a new identity for Cyber Linkz Technology Solutions, we employed robust marketing and branding strategies that dug into Cyber Linkz Technologies Solutions’ business, including their audience personas, brand concepts and story, strategic direction, and more. This laid the foundation for the rest of our efforts.